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A pattern made of dots placed behind the main visual
A pattern made of dots placed behind the main visual
Graphic element with blue to violet gradient shape
A pattern made of dots placed behind the main visual
A pattern made of dots placed behind the main visual

Google Ads
custom labels

Google Ads
custom labels

Automatically segment products, detect Zombie SKUs, and optimize Google Shopping and PMax campaigns using intelligent product labeling.

Automatically segment products, detect Zombie SKUs, and optimize Google Shopping and PMax campaigns using intelligent product labeling.

Phone screen with Google Shopping ads

Book a demo

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Discover more

Discover more

How G-MOS
improves product performance

System analyzes performance data from campaigns and automatically applies product labels in Google Merchant Center to enable campaign segmentation.

Create structured campaign segments and listing groups

Prioritize high-performing items

Apply different bidding strategies and budgets per product segment

Reveal low-visibility products hidden in large catalogs

Reveal low-visibility products hidden in large catalogs

Reveal low-visibility products hidden in large catalogs

Identify products with zero impressions

Detect inactive or declined products

Detect inactive or declined products

Test underexposed products with dedicated campaigns

Uncover new revenue opportunities across your product catalog

Problems solved by the custom
labeling for Google Ads

Manual campaign management

The system eliminates the need for manual work and automates constant updates to product feeds, campaigns, and segmentation rules.

The system eliminates the need for manual work and automates constant updates to product feeds, campaigns, and segmentation rules.

Budget wasted on irrelevant products

Products that are out of stock or performing poorly can be detected and excluded from campaigns.

Products that are out of stock or performing poorly can be detected and excluded from campaigns.

Human errors in product feeds

Automation reduces broken URLs, outdated prices, or incorrect product attributes.

Automation reduces broken URLs, outdated prices, or incorrect product attributes.

Missed traffic opportunities

Structured product segmentation allows advertisers to capture valuable long-tail queries that might otherwise be missed.

Structured product segmentation allows advertisers to capture valuable long-tail queries that might otherwise be missed.

+30%

+30%

ROAS improvement potential

2×

2×

faster campaign optimization

faster campaign optimization

+40%

+40%

possible product visibility

possible product visibility

Set up automated product labeling in minutes

G-MOS Google Ads and Merchant product labels

Step 1

Connect data & define rules

Connect your Google Ads account and Merchant Center feed. Set simple rules based on performance signals such as clicks, impressions, or cost to classify products automatically.

Step 2

Generate labels & segment campaigns

G-MOS automatically creates a supplementary feed with custom labels and keeps it updated. Use these labels in Google Ads to segment products, test underexposed items, and optimize bidding strategies.

G-MOS automatically creates a supplementary feed with custom labels and keeps it updated. Use these labels in Google Ads to segment products, test underexposed items, and optimize bidding strategies.

Product labels G-MOS interface

How G-MOS Bid and Budget Automation works

Our system analyzes performance, applies the right changes, and keeps your campaigns optimized automatically.

Step 1

Define Settings

Set the coefficients of changes in the indicators. Select the day the changes will be applied.

Set the limits of budget reduction and the maximum budget of all managed campaigns. Set the period of statistics analysis.

Step 2

Add preferred campaigns

Make settings for each of them separately. Set the necessary goal and frequency of launching changes. There are available daily, weekly, or two-week periods of data processing and applying.

Already trusted by 50+ large marketplaces, e-commerces, and marketing agencies:

Already trusted by 50+ large
e-commerces, agencies and other businesses:

  • žaislų planeta logo
  • Room service 360
  • Leroy Merlin logo

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All rights reserved G-MOS | Copyright© 2025

COMPANY

Blog

support@g-mos.com

LEGAL

Privacy policy

Terms of Service

Cookie policy

Request a demo

All rights reserved G-MOS | Copyright© 2025

COMPANY

Blog

support@g-mos.com

LEGAL

Privacy policy

Terms of Service

Cookie policy

Request a demo