Graphic element with blue to violet gradient shape
A pattern made of dots placed behind the main visual
A pattern made of dots placed behind the main visual

Google Ads
custom labels

Automatically segment products, detect Zombie SKUs, and optimize Google Shopping and PMax campaigns using intelligent product labeling.

Phone screen with Google Shopping ads

How G-MOS
improves product performance

System analyzes performance data and automatically generates a supplementary feed with custom labels, ready to be synced with Google Merchant Center to enable campaign segmentation

Create structured campaign segments and listing groups

Prioritize high-performing items

Apply different bidding strategies and budgets per product segment

Reveal low-visibility products hidden in large catalogs

Reveal low-visibility products hidden in large catalogs

Apply different bidding strategies and budgets per product segment

Reveal low-visibility products hidden in large catalogs

Identify products with zero impressions

Detect inactive or declined products

Detect inactive or declined products

Test underexposed products with dedicated campaigns

Uncover new revenue opportunities across your product catalog

Problems solved by the custom
labeling for Google Ads

Manual campaign management

The system eliminates the need for manual work and automates constant updates to product feeds, campaigns, and segmentation rules.

Budget wasted on irrelevant products

Products that are out of stock or performing poorly can be detected and excluded from campaigns.

Human errors in product feeds

Automation reduces broken URLs, outdated prices, or incorrect product attributes.

Missed traffic opportunities

Structured product segmentation allows advertisers to capture valuable long-tail queries that might otherwise be missed.

+30%

ROAS improvement potential

faster campaign optimization

+40%

possible product visibility

Set up automated product labeling in minutes

G-MOS Google Ads and Merchant product labels

Step 1

Connect data & define rules

Connect your Google Ads account and Merchant Center feed. Set simple rules based on performance signals such as clicks, impressions, or cost to classify products automatically.

Step 2

Generate labels & segment campaigns

G-MOS automatically creates a supplementary feed with custom labels and keeps it updated. Use these labels in Google Ads to segment products, test underexposed items, and optimize bidding strategies.

G-MOS automatically creates a supplementary feed with custom labels and keeps it updated. Use these labels in Google Ads to segment products, test underexposed items, and optimize bidding strategies.

Product labels G-MOS interface

Already trusted by 50+ large marketplaces, e-commerces, and marketing agencies:

  • žaislų planeta logo
  • Room service 360
  • Leroy Merlin logo

READY?

Ready to automate your ads?

Ready to automate your ads?

Automate ad creation, improve performance, and save time. Book a demo today to see how G-MOS can boost your campaign results.

All rights reserved G-MOS | Copyright© 2025

All rights reserved G-MOS | Copyright© 2025